Team of Five
Incquet Solutions brand identity through customized character design and illustrations that Reflect the company's values and nature.
Incquet Solutions expertise in providing custom business solution software. Their team is young, playful, enthusiastic, and passionate nature which also translates to their brand. They are a team of 5. To reflects all this I designed characters and illustrations for their brand which are also unique in the current website market.
In the team of 5, there are two cofounder and two senior members with multiple other collaborators. So we decided to make 4 characters based on the actual members and fifth one to represent a diversity of people. In general the approach for character design is unique, quirky, modern, diverse and familiar.
The major issue in this design process was matching the logo and the current look of one of the co founder, which very very different. But in the end we decided to incorporate the unique hairstyle of the logo. In the end we added their dog also in the characters to add a personal touch. Colours of the characters represent the visual identity of the brand and website.
Below is the process and exploration of the characters and illustrations.
There are multiple illustrations for the brand and those were reused as well in several places. Below are the main illustrations. Each illustration has the brand's logo representing them as a part of brand and as signature. You can check the complete design on their website, linked in the end of this page.
